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PlayByPlay
Join 2000+ others for no-nonsense insights on the business of content and unfiltered wisdom on life.
Hi, I'm James. Entrepreneur, content strategist, and founder of OneFinePlay - a creative agency for the social era. Welcome and thanks for stopping by!
Ventures
OneFinePlay
OneFinePlay
OneFinePlay
OneFinePlay is a creative agency for the social era. Our approach involves assembling fractional content teams using a model of ideation, implementation, and improvement.
PodcastsLive
PodcastsLive
PodcastsLive
The world’s leading company dedicated to hybrid live shows, providing a simultaneous in-person and livestream show experience.
PitchPod
PitchPod
PitchPod
Pitch decks for podcasters. Build a sponsorship deck, media kit and guest invite pitch for your podcast in minutes, straight from your RSS feed.
FindPod
FindPod
FindPod
Discover your dream podcasting tools using community insights. Add and manage listings, save, upvote, comment, review and more.
How It Started...
Since I was young I've always figured it out as I go, one logical 'play' at a time.
School wasn't my forte, and I dropped out of university. A brief stint in recruitment taught me invaluable sales skills but it wasn't until a move to London that entrepreneurship finally felt like my true calling.
At 24, I founded a bar-staff hire agency that, within a year, had an impressive client roster that included global drinks brands, major music festivals, and celebrity clients.
Selling cocktails for cash over a makeshift bar at events is a crash course in the fundamentals of business - you learn the realities quickly! The key to making a profit is giving people a memorable experience by understanding their behaviours. Budgets and relationships are important, of course, but I learnt that nailing that human psyche element is what it’s really all about.
In 2014, I sold Hire The Barman and took time off, investing in my mind and health - a journey that led me to complete my first Ironman triathlon the following year, a bug I have very much caught!
How It's Going...
Now 40, I'm settled in London, married, a devoted cat dad and building OneFinePlay - a creative agency built for the social era.
Somewhere in the last decade I gave myself permission to embrace my creative side - which I'd been completely oblivious to prior. Perhaps this explains my passion for now working at the intersection of entrepreneurship and creativity, which guides where I focus my efforts.
With roots in podcasting, OneFinePlay has already made its mark and continues to innovate on how we best collaborate with leaders, founders, and entrepreneurs to build brands using organic social content.
I'm excited for what the future holds - you'll find more below on what I'm working on. One thing is certain - I'll keep figuring it out 'play-by-play'.
Collaboration
Advisory & Coaching
I personally manage / produce a handful of internet creators - it's not an agency (yet), but something I truly enjoy. Looking for 1-on-1 coaching tailored to your needs? Reach out, let's chat.
Speaking & Guesting
I speak on the creator economy, the business of podcasting, and the art of keeping on, keeping on. Click below to get in touch about speaking at an event or a podcast appearance.
Passion Projects
No Code
An internal cost-saving turned into a digital products side hustle! A few projects complete and forever learning, but I love how no-code feeds both my creative & business spark!
Plans in the works to fuel 'creator brands' with no-code tools.
YouTube
An avid fan since 2014, I've developed an anorak level of knowledge across a diverse group of creators, not all of which I'd admit to! Consuming, discussing, or creating, I love YouTube.
Big goal for me is earning the Silver Creator Award.
Triathlon
I've completed 3 Ironman triathlons to date. Whilst an incredible personal challenge, it's mainly a testament to taking things one step at a time with consistency & discipline.
Currently contemplating an Ironman entry for 2025!